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25/03/2015 » Demos and seminars to celebrate AXIOM's launch in Saudi Arabia

25/03/2015

From 1 to 5 March 2015, Adawliah Electronic Apl Group, a long- standing partner of PROEL and exclusive distributor in Saudi Arabia, Kuwait and the UAE, organised and sponsored a series of demos and seminars to celebrate the arrival of the first AXIOM kits with a AX2065A/P hybrid configuration in Saudi Arabia.

The seminars started in the ADAWLIAH Group's head office in Al khobar and were subsequently held in its branches in Riyadh e Jeddah. Together with the staff consisting of engineers working on the projects and managers of ADAWLIAH stores, Daniele Massacesi (Technical Sales Support at PROEL) and Hasna Nahdi (Area Manager Export at PROEL) shared PROEL's strategy for the AXIOM brand, showed the features of the products and namely the performance of hybrid configurations with the AXE065A satellite: Self- Powered Vertical Array Element, ClassD, SMPS, 1000W + 1000W Output Power, Dual 6.5" LF, Single 1.4" HF (2.5VC), Shark DSP, PRONET; AX2065P satellite: Passive Vertical Array Element, 800W + 150W Program Power, 8 + 8 Ohm Dual 6.5" LF, Single 1.4" HF (2.5VC) and SW215FA Self-Powered Flying Sub, 2 x 15", Manifolded Band Pass, Class D, SMPS, 1.000W + 1.000W, Output Power, Shark DSP, PRONET Control Software.

Versatility, modular solutions that adapt to any kind of need and AX2065A/P's incredible ability to provide an optimal response both with live music and during spoken parts, from indoor or outdoor events to fixed installations: these are the main features that fully satisfied staff attending the event.

"We have all it takes to introduce and expand this brand in Saudi Arabia," commented Magdy El bouhy, ADAWLIAH sales manager and among those who introduced AXIOM in Saudi Arabia. "All of ADAWLIAH's staff who was able to feel, touch and examine the features of this system is very ready and motivated to promote it on the market with an aggressive strategy."

"We feel very proud, satisfied and stimulated to work with a group like ADAWLIAH," says Hasna Nahdi, Export Area Manager at PROEL: "We are sure that a team with such respect from the international professional audio community and known in Japan, the US and Italy will bring the AXIOM to an even higher level."