01/06/2017 » Axiom Breaking New Ground in Argentina
Proel has launched a new initiative to promote activities of its Axiom professional loudspeaker brand in Argentina with the establishment of a directly managed satellite branch office. The new company, Axiom Argentina, is located centrally in the capital city of Buenos Aires, and is ideally placed to serve the needs of the pro audio community in this vibrant and exciting South American market.
Proel has appointed David Czumadewsky, a local Argentinian manager with in-depth knowledge of the market and considerable experience in sales management, together with a strong technical background, to manage the newly opened office.
"This is a really exciting time for us in Argentina," says Proel Chairman Fabrizio Sorbi. "In September 2016, the Proel Group defined and planned its new strategy for AXIOM Pro Audio in the international markets. This includes direct access to the countries that we consider as very close to us in terms of culture, history, and business... and Argentina is one of these countries. AXIOM has been present there for several years, and now we want to consolidate this presence with a much more direct approach in order to better meet the needs of the end users and of the reference channel.
"This new venture underlines the investments we are making in market expansion, and the development of our professional brands around the globe. I have every confidence in David and his team to create opportunities for AXIOM in live sound and fixed installations, and to further raise brand awareness in Argentina."