14/06/2018 » Proel announced the opening of its latest distribution channel with North45 Distribution Inc.


Proel S.p.A., announced the opening of its latest distribution channel, North45 Distribution Inc. in Peterborough, ON, Canada. This expansion is to boost the presence of Proel, DH and Axiom brands in Canada and the USA, and to more effectively serve the customer base. Located near Toronto, ON, the office will handle sales, engineering, order processing, after sales support and service support for the US and Canadian markets.

North45 Distribution Inc. is headed by Vaino Gennaro, as President and General Manager. “I am very excited to join the Proel family” Vaino Gennaro says. “Proel has an incredible and very extensive catalogue of sound systems and stage equipment that caters to all markets within the Music Industry. I look forward to building a world-class team that will enable the successful business expansion in Canada and the USA” he says. “I believe that my experience in the industry over the past 20 years will assist me in guiding Proel and North45 Distribution to success in the very competitive North American market.”

“We are very proud to have on board Vaino! He is a very well known Manager in our industry and he will certainly help to develop the business in North America” Pietro Guercioni – International Sales Director of Proel SpA – says. “Vaino Gennaro has been appointed to develop the Proel Sound Systems, DH and Axiom brands in USA and Canada and build the sales network over there.”